Work Experience

I’m an experienced, commercially driven marketer with specialism in digital. Starting out with entrepreneurial and creative projects with young fashion brands, Dj’s and bloggers; I’ve gone on to work with a global education brand, opening in Manchester. Then home to Sweden to rebrand and launch a business on social media. Most recently helping FTSE 100 member Land Securities deliver on the promise -‘The UK’s most digitally enabled shopping mall’. 

Today I'm looking for an exciting opportunity in New York. Let's talk!

Email me: hello@marcuscarlsson.com
Give me a call: +46730485759

Digital Marketing Manager at Trinity Leeds, White Rose and Trinity Kitchen

Head of Digital Marketing for the best performing shopping mall in the UK from 2013. My role was significantly enhanced in 2015 when I was given responsibility of digital strategy for White Rose and Trinity Kitchen. The three sites see a total of 40 million visitors annually.

Digital Marketing Manager at
Sveriges Kommunikatörer

Digital Marketing Manager at Sveriges Kommunikatörer, a membership network that delivers professional development and networking events, conduct research and industry surveys, and regularly publish news for communicators.

Student Recruitment Manager
at Hyper Island 

Responsible for recruiting students to the first ‘Interactive Media Design & Management’ program at Hyper Island in Manchester, a business school that delivers learning experiences for individuals to be competitive in a digitized world.

Founder of Leve Relations 

I founded Leve Relations together with my wife in 2009 and since then we've delivered a wide range a projects for accessories brands, start-up companies, artists, fashion designers, cultural organizations and large corporations... 

Expertise

7+ years’ experience working in destination marketing for the fashion, leisure, retail and education sectors...

• A track record of delivering innovation, imagination and success, providing both strategic and creative direction.
• Establishing brand identity and tone of voice with real personality and character, that stays true to the business mission and core values. 
• Highly creative and free-thinking, with the ability to generate ideas and solve difficult problems in unconventional ways. 
• Encyclopedic social media knowledge from maximizing organic reach and engagement to advanced Facebook SDK integrations, Snapchat Geofilters, the Instagram API and social listening and analytics tools. 
• Management of multiple agencies for creative, editorial, video, photography and media buying online and OOH. 
• Ability to identify a brand’s weakness and creatively find deliverable solutions.
• Vast experience in copy writing and creating engaging content for online, social media as well as print and OOH.

What other people said about me... 

Dan Wharton - Head of Marketing, Trinity Leeds

“Marcus gave us the insight and expertise needed to create the biggest social media communities in the city. His natural ability to create engaging content lead to continuous year on year growth across all digital platforms.”

Paul Smith - Development Marketing Manager Land Securities

"Marcus worked in my team as Digital Marketing Manager for Trinity Leeds shopping centre. He played a pivotal role in helping us create the most digitally enabled shopping centre in the UK. He has a very strong understand of the commercial worth each digital channel has... and how best to leverage them with relevant, and more importantly, engaging content. Marcus is disciplined at ensuring he keeps up with the game and was constantly sharing new methodologies and technology updates with the team. I suppose most importantly, Marcus was an incredible valued member of the team, able to form strong relationships with stakeholders as well as making great friendships with colleagues."

David Maddison - General Manager, Trinity Leeds

“Marcus brings an invaluable creative flair to the team and has been a key contributor to Trinity Leeds’ fantastic results over the past years. He has the ability and drive to stay ahead of the game with social media and tech, whilst retaining his focus on driving tangible results.

 I would be extremely pleased to recommend Marcus to any forward thinking business as he will add significantly to the digital and creative emotion of any company.”

Lil Couch - Head of Digital Marketing, Land Securities

“Marcus is a true digital innovator, who was leading the way in his expertise and initiative across the Land Securities portfolio. He excels at finding new and engaging ways to capture his audience, while remaining true to the many commercial KPI's and objectives that a shopping centre landlord needs to adhere to. As well as being an absolute pleasure to work with, his skills would propel him into any other digital marketing role at an advanced level giving his next employer a superb new employee. I am gutted to not be working with Marcus going forward!”

Nilla Peterson - Head of Education, Sveriges Kommunikatörer

"Marcus has the natural ability to recognize a problem area and creatively solve it through simple and effective marketing solutions."

Lee Hicken - Creative Director, Hebe Works

"Marcus was an integral part of the 'Leeds in Barcelona' event. He was our Barcelona project manager. This role included a number of different requirements: project manager, B2B networking, events management and overall direction. 

His work on the project was outstanding, resulting in a great event in Barcelona, attracting our exact target attendees and then maintaining the relationship with these guests in preparation for the Leeds part of the project.

During this time Marcus also worked on the digital strategy and content of the project where again his input and management were vital. 

Overall I highly recommend Marcus' work and hope to work with him again on similar social media / events / digital / international projects in the very near future.