Digital Marketing Manager at
Sveriges Kommunikatörer

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Digital Marketing Manager, Sveriges Kommunikatörer
Stockholm, October 2011 - March 2013

Sveriges Kommunikatörer is a membership network of communication and marketing professionals. That delivers professional development and networking events, conduct research, produce industry surveys, regularly publish news reports and provide services for communicators.

Overview of my role: 

  • Development and implementation of the digital strategy, including producing, commissioning and managing engaging text, image and video content across, newsletters, website and social media channels.
  • Brought Sveriges Kommunikatörer out on social media with responsibility as brand steward across all channels.
  • Launched a new interactive website, intranet and CRM working with design and web development agencies to deliver the project in budget and on time.
  • Leading the rebranding process across digital and print, working with internal stakeholders and agency partners to deliver name, visual ID and tone of voice.

Key Achievements

  • Delivered a smooth rebranding across Print, Website, Emails, Intranet, Facebook, Twitter, Google Places and Youtube despite facing extremely tight deadlines and awaiting go-ahead from a membership vote to approve branding.
  • Quickly re-establish Facebook page after name change and exceeded it’s pre- rebranding size within 3 months.
  • Digital member recruitment campaign that achieved a 25% growth in members.