Leeds In Barcelona: Establishing Creative International Partnerships

Brief

Execute an event that would attract influential bloggers, media folks, and influencers within fashion, art, food, and culture. The objective with the event was to create new relationships and business exchange between the cities of Leeds and Barcelona. 

The event in Barcelona was followed up with a trip to Leeds for 13 Barcelona based bloggers. 

Solution

The event was held at a contemporary design hotel (Barcelo Raval) in Barcelona’s Raval neighborhood - known for it’s artistic and alternative ambience. We served an assortment of fusion pica-pica foods together with classic wine, Cava and beer from the Catalan region. 

A DJ from one of Barcelona’s most renowned night-club collectives were entertaining during the night, together with a video projection by: Hebe Media. The invitations were written personally for each of the invitees, and just a couple of days before the event, we actually received requests to attend from additional bloggers we hadn't even invited initially. It's fair to say that we had created intrigue... 

 

Result

The result exceeded expectations with the cream of the crop from the Spanish blogosphere in attendance, the total coverage and reach between the attendees were in the millions! Other than massive coverage from our top bloggers, we also attracted coverage from the Guardian Uk and La Vanguardia.